| 'Que by Whiskey 'N Rye | Food | 38 W Victoria St | Website |
| 10 West Gallery | Gallery | 10 W Anapamu St | Website |
| 19 Blue | Services | 19 W Ortega St | — |
| 33 Jewels at El Paseo | Retail | 814 State St | — |
| 3D Studio Gallery | Gallery | 1011 State St | — |
| 7-Eleven Downtown SB | Retail | 700 State St | — |
| 805 Boba | Food | 213 Paseo Nuevo | Website |
| 805 Ink Tattoo Shop | Retail | 1228 State St | — |
| 805 University | Retail | 651 Paseo Nuevo | — |
| Ablitt House | Museum | 13 W Haley St | — |
| Above & Beyond Body Arts | Retail | 407 State St | — |
| Ace of Fadez | Services | 651 Paseo Nuevo | — |
| Ace Rivington | Retail | 1100 State St | — |
| The Adult Store | Retail | 405 State St | — |
| Aegean | Food | 731 A De La Guerra Plz | Website |
| Aesthetics Redefined | Services | 1221 State St | — |
| Ageless Fitness | Services | 29 W Micheltorena St | — |
| Alfarah Self Care | Services | 633 Chapala St | — |
| Amari Salon & Spa | Services | 618 Anacapa St | — |
| Andersen's Danish Bakery | Food | 1106 State St | Website |
| Angel De La Paz Massage | Services | 27 E De La Guerra St | — |
| Anna Janelle Jewelry | Retail | 1130A State St | — |
| Anthropologie | Retail | 1123 State St | — |
| Antique Alley | Retail | 706 State St | — |
| Aperitivo | Food | 7 W Haley St | Website |
| Apna Indian Kitchen | Food | 718 State St | Website |
| Apple Store | Retail | 928 State St | — |
| Architectural Antique & Salvage Co. | Retail | 726 Anacapa St | — |
| Arigato Sushi | Food | 1225 State St | Website |
| ARM Studio | Services | 8 E De La Guerra St | — |
| Arrediamo - Fine Art & Traditional Rugs Gallery | Retail | 911 1/2 State St | — |
| Art & Soul | Gallery | 1323 State St | Website |
| Art Essentials | Retail | 1207 State St | — |
| The ARTS District | Gallery | 1100 State St | Website |
| Ascending Health | Services | 34 E Sola St | — |
| Asher Market Boutique | Retail | 535 State St | — |
| Atwill Pilates | Services | 924 Anacapa St | — |
| Au Bon Climat Winery | Nightlife | 813 Anacapa St | Website |
| Augie's of Santa Barbara | Nightlife | 700 State St | Website |
| AURA | Food | 511 State St | Website |
| Avalon Chiropractic | Services | 914 Anacapa St | — |
| Azul Cocina | Food | 700 State St | Website |
| Backyard Bowls | Food | 331 Motor Way | Website |
| Baja Sharkeez | Food | 525 State St | Website |
| Banana Republic | Retail | 735 State St | — |
| The Bar Method | Services | 1101 Anacapa St | — |
| Barbareño | Food | 205 W Canon Perdido St | Website |
| The Barber Shop and Victorian Salon | Services | 429 State St | — |
| Barbieri and Kempe Wines | Nightlife | 1114 State St | Website |
| Barefoot Boutique | Retail | 933 State St | — |
| Bath & Body Works | Services | 619 Paseo Nuevo | — |
| Beau | Nightlife | 1129A State St | Website |
| The Beauty Bar | Services | 1221 State St | — |
| Benchmark eatery | Food | 1201 State St | Website |
| Best BBQ | Food | 716 State St | Website |
| Bibi Ji | Food | 1213 State St | Website |
| Bistro Amasa | Food | 1404 De La Vina St | Website |
| The Black Sheep 'SB Brasserie' | Food | 18 E Cota St | Website |
| Blenders In The Grass | Food | 720 State St | Website |
| Blue Mercury | Retail | 742 State St | — |
| The Blue Owl | Food | 5 W Canon Perdido St | Website |
| The Bobcat Room | Nightlife | 11 W Ortega St | Website |
| The Book Den | Retail | 15 E Anapamu St | — |
| Bouchon Santa Barbara | Food | 9 W Victoria St | Website |
| Brandy & Melville | Retail | 939 State St | — |
| Brass Bear Funk Zone | Food | 28 Anacapa St Unit E | Website |
| Brilliance In Motion | Services | 827 State St | — |
| Broad Street Oyster Company | Food | 418 State St | Website |
| Brophy Bros. Santa Barbara | Food | 119 Harbor Way | Website |
| Brows to Brazilian | Services | 501 Chapala St | — |
| Bryant & Sons | Retail | 812 State St | — |
| Bungalow West | Retail | 723 State St | — |
| Ca'Dario Pizzeria Veloce | Food | 38 W Victoria St | Website |
| Ca'Dario Ristorante | Food | 37 E Victoria St | Website |
| Caje Coffee Roasters | Food | 1316 State St | Website |
| Caje Coffee Roasters (State St) | Food | 811 State St | Website |
| Cajun Kitchen Cafe | Food | 901 Chapala St | Website |
| Cali-Forno Pizzeria | Food | 905 State St | Website |
| California Pasta | Food | 811 State St | Website |
| California Pizza Kitchen | Food | 719 Paseo Nuevo | Website |
| Calma Pilates | Services | 1331 State St | — |
| Carlitos Cafe Y Cantina | Food | 1324 State St | Website |
| Carlos Palma | Services | 1233 State St | — |
| Casa Comal | Food | 505 State St | Website |
| Casa de la Guerra | Museum | 15 E De La Guerra St | Website |
| Cat Therapy | Services | 1213 State St | — |
| Catherine Gee Boutique | Retail | 1106A State St | — |
| Celadon House | Retail | 1224 State St | — |
| Central Coast Massage & Bodywork | Services | 11 W Figueroa St | — |
| Chad's Cafe | Food | 216 W Cabrillo Blvd | Website |
| Champs Barber Shop | Services | 336 Anacapa St | — |
| Chandler Men's Salon | Services | 401 Chapala St | — |
| Channing Peake Gallery | Gallery | 105 E Anapamu St, 1st Floor | Website |
| Char West | Food | 221 Stearns Wharf | Website |
| Chase Restaurant and Lounge | Food | 1012 State St | Website |
| Chicken Little | Retail | 1236 State St | — |
| China Pavilion At Chapala | Food | 1202 Chapala St | Website |
| Christina Katz Hair Design | Services | 1428 Chapala St | — |
| Claire's Boutique | Retail | 811 State St | — |
| The Closet Trading Company | Retail | 714 State St | — |
| The Coach Store | Retail | 808 State St | — |
| Coast To Coast Collection | Retail | 1114 State St | — |
| Coastal Dispensary | Services | 1019 Chapala St | — |
| Coastland Salon | Services | 740 State St | — |
| Cody Marie Aesthetics | Services | 27 E Victoria St | — |
| Colette Cosentino Atelier + Gallery | Gallery | 11 W Anapamu St | — |
| Cooney's at the Market | Food | 38 W Victoria St #102 | Website |
| The Copper Cafe & Restaurant | Food | 1031 State St | Website |
| Corazon Cocina | Food | 38 W Victoria St | Website |
| Corazón Comedor | Food | 29 E Victoria St | Website |
| CorePower Yoga State Street Studio | Services | 1129 State St | — |
| Cost Plus World Market | Retail | 610 State St | — |
| Couch Santa Barbara | Retail | 9 W Ortega St | — |
| Cowboys and Angels Salon | Services | 921 State St | — |
| The Crafter's Library | Retail | 9 E Figueroa St | — |
| Crepería El Chisme | Food | 651 Paseo Nuevo | Website |
| Crossroads Trading Co. | Retail | 1025 State St | — |
| The Cruisery | Nightlife | 501 State St | Website |
| Crushcakes & Café | Food | 1315 Anacapa St | Website |
| CT Wireless | Retail | 31 El Paseo | — |
| Cuso's Creamery | Food | 620 State St | Website |
| D'angelo Bakery | Food | 25 W Gutierrez St | Website |
| Dahlia's Beauty Salon | Services | 1021 State St | — |
| The Daisy Restaurant | Food | 1221 State St | Website |
| Daniel Frank Certified Rolfer | Services | 735 State St | — |
| Danielle Renee Art | Gallery | 11 W Canon Perdido St | — |
| Dargan's Irish Pub & Restaurant | Food | 18 E Ortega St | Website |
| Dart Coffee Co | Food | 121 E Yanonali St | Website |
| Dawn Cafe + Market | Food | 524 State St | Website |
| Diamond Lotus Reiki | Services | 827 State St | — |
| DIANI Boutique | Retail | 1324 State St | — |
| DIANI Living | Retail | 1324 State St | — |
| DIANI Shoes | Retail | 1324 State St | — |
| Distinctive Framing N Art | Retail | 1333 State St | — |
| DOM's Taverna | Food | 30 E Victoria St | Website |
| domecíl | Retail | 1223 State St | — |
| Downtown Eats | Food | 634 State St | Website |
| Dr. Hurtado Dentistry | Services | 605 State St | — |
| Draughstmen | Nightlife | 1131 State St | Website |
| Drift Skin Care | Services | 10 E Figueroa St | — |
| Drippin' Chicken | Food | 416 State St Ste B | Website |
| The Drunken Crab | Food | 416 State St | Website |
| Dune Coffee Roasters | Food | 1101 State St | Website |
| Dusk Bar | Nightlife | 524 State St | Website |
| Dustin Janson | Services | 11 W Figueroa St | — |
| The Eddy | Retail | 137 E De La Guerra St | — |
| El Paseo Restaurant | Food | 10 El Paseo | Website |
| Electric EBikes | Retail | 1345 State St | — |
| Elizabeth Vallino Interiors | Retail | 726 Anacapa St | — |
| Embodyment | Services | 22 E Victoria St | — |
| Empty Bowl Gourmet Noodle Bar | Food | 38 W Victoria St | Website |
| EOS Lounge | Nightlife | 500 Anacapa St | Website |
| Eureka! | Food | 601 Paseo Nuevo | Website |
| Evaluz Designs | Retail | 651 Paseo Nuevo | — |
| Evangelina Boutique | Retail | 805 State St | — |
| Evangelina Boutique Paseo Nuevo | Retail | 715 Paseo Nuevo | — |
| Evolutions Medical & Day Spa | Services | 350 Chapala St | — |
| Faulkner Gallery | Gallery | 40 E Anapamu St (Santa Barbara Public Library) | Website |
| Fess Parker Funk Zone | Food | 116 E Yanonali St Ste A | Website |
| Field Trip Studio Shop | Retail | 1114 State St | — |
| Finch & Fork | Nightlife | 31 W Carrillo St | Website |
| Finney's Crafthouse | Food | 35 State St | Website |
| Fitness Transform | Services | 1213 State St | — |
| Float Luxury Spa | Retail | 18 E Canon Perdido St | — |
| Flor De Maiz | Food | 29 E Cabrillo Blvd | Website |
| folio press & paperie | Retail | 301 Motor Way | — |
| Folly | Retail | 1324 State St | — |
| Foot Locker | Retail | 10 De La Guerra Plz | — |
| Free People | Retail | 1127 State St | — |
| Frequency Wine | Nightlife | 804 Anacapa St | Website |
| Fresco at the Market | Food | 38 W Victoria St #102 | Website |
| Fuzion Gallery & Boutique | Retail | 1115 State St | — |
| Gala | Food | 705 Anacapa | Website |
| Galanga Thai Restaurant | Food | 507 State St | Website |
| Gallery 113 | Gallery | 1114 State St (La Arcada) | Website |
| Gallery Josephine | Gallery | 133 E Anapamu St | — |
| Game Seeker | Retail | 920 State St | — |
| The Gap | Retail | 615 Paseo Nuevo | — |
| Ghirardelli Chocolate & Ice Cream Shop | Food | 509 State St | Website |
| Gino's Sicilian Express | Food | 12 W Figueroa St | Website |
| Gold's Gym | Services | 21 W Carrillo St | — |
| Golden Eagle Tattoo | Retail | 407 State St | — |
| The Good Lion | Nightlife | 1212 State St | Website |
| Goodland Waffles & Melts | Food | 1131 State St | Website |
| Gracie Barra Santa Barbara Jiu Jitsu | Services | 1014 State St | — |
| The Grand On State | Nightlife | 1218 State St | Website |
| Grassini Family Vineyards | Nightlife | 24 El Paseo | Website |
| H&M | Retail | 829 State St | — |
| The Habit Burger Grill | Food | 628 State St | Website |
| Habitat Home & Garden | Retail | 400 State St | — |
| Hair by Brandon Cory | Services | 1329 State St | — |
| Hair By Karen Duxbury | Services | 1329 State St | — |
| Hair by Nancy | Services | 1233 State St | — |
| HAIR BY SALIM | Services | 11 W Figueroa St | — |
| Hair By Sarah Grano | Services | 1324 State St | — |
| Happy Canyon Vineyard | Nightlife | 23 E De La Guerra St | Website |
| The Harbor Restaurant | Food | 210 Stearns Wharf | Website |
| Hats Unlimited | Retail | 613 State St | — |
| Hayward's | Retail | 7 Parker Way | — |
| Head West | Services | 21 W Victoria St | — |
| Helena Avenue Bakery | Food | 131 Anacapa St | Website |
| Hempwise | Retail | 1103 State St | — |
| Hibachi Steakhouse and Sushi Bar | Food | 502 State St | Website |
| Himalayan Kitchen | Food | 431 State St | Website |
| Holdren's Steaks And Seafood | Food | 512 State St | Website |
| Hollister Co. | Retail | 721 State St | — |
| HOME Santa Barbara | Retail | 14 Parker Way | — |
| Hook & Press Donuts | Food | 15 E Figueroa St | Website |
| The House of Clues | Retail | 601 State St | — |
| Icabinetry Direct | Retail | 1029 State St | — |
| Idyll Mercantile | Retail | 703 Chapala St | — |
| Insomnia Cookies | Food | 430 State St | Website |
| Institution Ale | Nightlife | 516 State St | Website |
| Intermezzo | Food | 819 Anacapa St | Website |
| Ironwood Designs | Retail | 725 De La Guerra Plz | — |
| Italian Pottery Outlet | Retail | 929 State St | — |
| Jake & Jones | Retail | 136 E Canon Perdido St | — |
| James Joyce | Nightlife | 513 State St | Website |
| James Main Fine Art | Gallery | 27 E De La Guerra St, Suite A | Website |
| Jamie Slone Wines | Nightlife | 23 E De La Guerra St | Website |
| Jane | Food | 1311 State St | Website |
| Jeannines Restaurant & Bakery | Food | 1 State St | Website |
| Jesse Walcott Pell | Services | 11 W Figueroa St | — |
| Joe's Cafe | Food | 536 State St | Website |
| Juice Ranch | Services | 33 Parker Way | — |
| Justine Dehoog | Services | 401 Chapala St | — |
| Kanaloa Seafood | Food | 715 Chapala St | Website |
| Karpeles Manuscript Library Museum | Museum | 21 W Anapamu St | Website |
| The Knit Shop | Retail | 1221 State St | — |
| La Arcada Barber Shop | Services | 1114 State St | — |
| La Aroma De Havana | Retail | 411 State St | — |
| The Lark Santa Barbara | Food | 131 Anacapa St | Website |
| Layla Beauty | Services | 651 Paseo Nuevo | — |
| Le Reve Spa | Services | 21 W Gutierrez St | — |
| Legacy Art Santa Barbara | Gallery | 1230 State St | Website |
| Levi's Store | Retail | 611 State St | — |
| Lewis & Clark Limited | Retail | 1116 State St | — |
| Lexie Faust Hair | Services | 11 W Figueroa St | — |
| Lieu Dit Winery | Nightlife | 23 E Canon Perdido | Website |
| Lilac Pâtisserie | Food | 1017 State St | Website |
| Lilly's Tacos | Food | 310 Chapala St | Website |
| Lily's Donuts & Coffee | Food | 38 W Victoria St #102 | Website |
| Lilys Nails Of Santa Barbara | Services | 1230 State St | — |
| Linnea Villegas | Services | 914 Anacapa St | — |
| Little Bird Kitchen | Food | 38 W Victoria St | Website |
| Little Heart Cafecito | Food | 38 W Victoria St | Website |
| Little Rainbow Foot Spa | Retail | 401 State St | — |
| Lokum | Food | 1019 State St | Website |
| Lonetree | Retail | 1221 State St | — |
| Longboard's Grill | Food | 210 Stearns Wharf | Website |
| Longoria On State | Nightlife | 732 State St | Website |
| Loquita | Food | 202 State St | Website |
| Los Arroyos Mexican Restaurant & Take Out | Food | 14 W Figueroa St | Website |
| Lotus Boutique | Retail | 637 Chapala St | — |
| Lotus Healing Studio | Services | 635 Chapala St | — |
| Loubud Wines | Nightlife | 20 El Paseo | Website |
| Louise Bridge Studio | Services | 11 W Figueroa St | — |
| Lovebird Boutique & Jewelry Bar | Retail | 7 E De la Guerra St | — |
| Lululemon Athletica | Retail | 740 State St | — |
| Lux Nails & Spa | Retail | 771 Chapala St | — |
| M.Special Brew Co | Nightlife | 634 State St | Website |
| Maison Santa Barbara | Retail | 7 W Canon Perdido St | — |
| Mangione's Italian Ice Co. | Food | 1222 State St | Website |
| Manifattura | Food | 413 State St | Website |
| Marcel Hemp | Retail | 531 State St | — |
| Marisa Mason | Retail | 1324 State St | — |
| Marshalls | Retail | 900 State St | — |
| McConnell's Fine Ice Cream | Food | 728 State St | Website |
| Men's Wearhouse | Retail | 719 State St | — |
| Meritage Wine Market | Retail | 18 W Anapamu St | — |
| Metro Comics Metro Entertainment | Retail | 6 W Anapamu St | — |
| Mezza Thyme | Food | 20 E Cota St | Website |
| Mi Salon | Services | 1221 State St | — |
| Milk & Honey | Food | 30 W Anapamu St | Website |
| Mini-Mart | Retail | 439 State St | — |
| Miss Behavin' | Retail | 322 Paseo Nuevo | — |
| Mister Softee | Food | 935 State St | Website |
| Mizza | Food | 1112 State St | Website |
| MM Moreno & Son | Retail | 903 State St | — |
| Moby Dick Restaurant | Food | 220 Stearns Wharf | Website |
| Moon River | Retail | 708 State St | — |
| MOSAIC LOCALE | Food | 1131 State St | Website |
| MOXI, The Wolf Museum of Exploration + Innovation | Museum | 125 State St | Website |
| Museum of Contemporary Art Santa Barbara (MCASB) | Museum | 653 Paseo Nuevo | Website |
| N & S Expressions | Retail | 736 State St | — |
| Nail Palace | Services | 1427 State St | — |
| Namaste | Retail | 922 State St | — |
| Natasha | Retail | 1231 State St | — |
| Neighbor Neighbor | Retail | 801 State St | — |
| Nest Integrative Medicine Spa | Services | 523 Chapala St | — |
| New Edition Barber Shop | Services | 9 W Carrillo St | — |
| Night Lizard Brewing Company | Nightlife | 607 State St | Website |
| The Nook Santa Barbara | Food | 116 Santa Barbara St | Website |
| Noorsher Furniture & Rugs | Retail | 1014 State St | — |
| Norton's Pastrami and Deli | Food | 18 W Figueroa St | Website |
| Novo Salon Santa Barbara | Services | 921 State St | — |
| Nu-Image Nail Salon and Spa | Services | 617 State St | — |
| O'Malley's | Nightlife | 523 State St | — |
| O'MY SOLE | Retail | 1021 State St | — |
| Oakberry Acai | Food | 819-B State St | Website |
| Oat Bakery | Food | 5 W Haley St | Website |
| Old King's Road | Nightlife | 532 1/2 State St | — |
| Old Navy | Retail | 1137 State St | — |
| Olio Bottega | Food | 11 W Victoria St | Website |
| Olio E Limone Ristorante | Food | 11 W Victoria St | Website |
| Olio Pizzeria | Food | 11 W Victoria St | Website |
| One Carat Mani & Pedi | Services | 8 W Figueroa St | — |
| One Thread Collective | Retail | 22 El Paseo | — |
| Only in Santa Barbara | Retail | 633 State St | — |
| Opal Restaurant & Bar | Food | 1325 State St | Website |
| Organic Aesthetics | Services | 3 W Carrillo St | — |
| Organic Aesthetics Day Spa & Skincare Lounge | Services | 3 W Carrillo St | — |
| Ortho Mattress | Retail | 1100 Chapala St | — |
| The Oyster Bar | Food | 220 Stearns Wharf | Website |
| Pacific Sunwear | Retail | 319 Paseo Nuevo | — |
| The Painted Cabernet | Gallery | 1229 State St | Website |
| The Palace Grill | Food | 8 E Cota St | Website |
| Paloma | Food | 702 Anacapa St | Website |
| Pampel Design Solutions | Retail | 1014 State St | — |
| Panda Express #229 | Food | 605 Paseo Nuevo | Website |
| Paper Source | Retail | 1125 State St | — |
| Paradise Found | Retail | 17 E Anapamu St | — |
| Paradise on State Street | Retail | 432 State St | — |
| Pascucci | Food | 1230-A State St | Website |
| Peter Horjus | Gallery | 11 W Figueroa St | — |
| Petit Valentien | Food | 1114 State St | Website |
| Pilates Cult | Services | 11 W Figueroa St | — |
| Pink Browny | Retail | 707 Paseo Nuevo | — |
| Pippin | Retail | 1114 State St | — |
| The Polar Bear | Retail | 726 Anacapa St | — |
| Power Of Your Om | Services | 1221 State St | — |
| The Press Room | Nightlife | 15 E Ortega St | — |
| Pressed Juicery | Food | 651 Paseo Nuevo | Website |
| Prop & Decor Outlet - The Tent Merchant | Retail | 930 State St | — |
| Pu'u Muay Thai Santa Barbara | Services | 1107 State St | — |
| Pure Skin | Services | 1825 State St | — |
| Purnell Gear | Retail | 101 E Victoria St | — |
| The Red Piano | Nightlife | 519 State St | Website |
| REH Contemporary Studio & Gallery | Gallery | 12 W Anapamu St | — |
| Reid's Appliances | Retail | 409 Anacapa St | — |
| Rejuvenation Spa & Nails | Services | 802 State St | — |
| Relaxing Station | Services | 521 State St | — |
| Renaissance Consignment | Retail | 1118 State St | — |
| Renaud's Patisserie & Bistro | Food | 1324 State St | Website |
| Rilascio Chiropractic | Services | 1221 State St | — |
| The Riviera Towel Company | Retail | 17 W Gutierrez St | — |
| ROLLD Ice Cream | Food | 819 State St | Website |
| Rori's Artisanal Creamery | Food | 38 W Victoria St | Website |
| Roy | Food | 7 W Carrillo St | Website |
| Sabrina Full Service Salon & Boutique | Services | 1305 Chapala St | — |
| Sachi Ramen & Robata Bar | Food | 721 Chapala St | Website |
| Salim Mazahreh | Services | 11 W Figueroa St | — |
| Salon Lucia | Services | 1221 State St | — |
| Salon U | Services | 5 E Figueroa St | — |
| Salt Boutique | Retail | 1 W Canon Perdido St | — |
| Salt Cave Santa Barbara | Retail | 740 State St | — |
| Sama Sama Kitchen | Food | 1208 State St | Website |
| Sandbar | Food | 514 State St | Website |
| Sands Boutique | Retail | 19 E Canon Perdido St | — |
| Santa Barbara Art Works | Gallery | 28 E Victoria St | Website |
| Santa Barbara Barbers | Services | 1 W Ortega St | — |
| Santa Barbara BCycle | Retail | 218 E Cota St | — |
| Santa Barbara Bubbly Lounge | Nightlife | 23 E De La Guerra St | Website |
| Santa Barbara Cabinet Co. & Home Design | Retail | 10 E Figueroa St | — |
| Santa Barbara Craft Ramen | Food | 436 State St | Website |
| Santa Barbara Farmers Market | Food | 600 State St | Website |
| Santa Barbara Fine Art | Gallery | 1321 State St | Website |
| Santa Barbara FisHouse | Food | 101 E Cabrillo Blvd | Website |
| Santa Barbara Historical Museum | Museum | 136 E De La Guerra St | Website |
| Santa Barbara Integrated Therapy | Services | 27 E Victoria St | — |
| Santa Barbara Maritime Museum | Museum | 113 Harbor Way | Website |
| Santa Barbara Museum of Art (SBMA) | Museum | 1130 State St | Website |
| Santa Barbara Pizza House | Food | 515 State St | Website |
| Santa Barbara Sailing Center | Retail | 133 Harbor Way | — |
| Santa Barbara Shellfish Company | Food | 230 Stearns Wharf | Website |
| Santa Barbara Travel Bureau | Retail | 1028 State St | — |
| Santa Barbara Trolley | Retail | 1 Garden St | — |
| Santa Barbara Trust for Historic Preservation (SBTHP) | Museum | 123 E Canon Perdido St | Website |
| Santa Barbara Urban Flea Market | Retail | 729 State St | — |
| Santa Barbara Winery | Food | 28 Anacapa St | Website |
| Sarah Lozier | Services | 827 State St | — |
| Satellite Wine Bar & Cafe | Nightlife | 1117 State St | Website |
| Savoy Cafe & Deli | Food | 24 W Figueroa St | Website |
| SB Art Frame Company | Retail | 19 W Gutierrez St | — |
| SB Biergarten | Food | 11 Anacapa St | Website |
| SB Liquor & Crafts | Retail | 501 Anacapa St | — |
| SB Pho | Food | 1221 State St | Website |
| SB Roasting Company | Food | 321 Motor Way | Website |
| SBCOAC - City Hall Gallery | Gallery | 735 Anacapa St | Website |
| Scarlett Begonia | Food | 11 W Victoria St | Website |
| Seaside Makers Collective | Retail | 727 State St | — |
| Secret Bao | Food | 1201 Anacapa St | Website |
| Seimandi & Leprieur | Gallery | 33 W Anapamu St | — |
| Seoul Mate Kitchen | Food | 38 W Victoria St #115 | Website |
| Sephora | Services | 733 State St | — |
| Sequel Salon | Services | 13 W Anapamu St | — |
| Sevilla Square | Retail | 2 W Gutierrez St | — |
| The Shade Store | Retail | 635 State St | — |
| Shaker Mill | Nightlife | 418 State St | Website |
| Shalhoob's Funk Zone Patio | Food | 220 Gray Ave | Website |
| Shana Lauer Lac | Services | 21 E Carillo St | — |
| Sharon Bates | Services | 13 W Anapamu St | — |
| Sherwin-Williams Company | Retail | 617 Chapala St | — |
| Siam Street Food | Food | 425 State St | Website |
| Silver And... | Retail | 616 State St | — |
| Silver Wines | Nightlife | 31 El Paseo | Website |
| Silvers Omakase | Food | 224 Helena Ave | Website |
| Skechers USA | Retail | 807 State St | — |
| Sock Harbor | Retail | 717 State St | — |
| Sofa U Love | Retail | 1227 State St | — |
| SOhO Restaurant and Music Club | Nightlife | 1221 State St | Website |
| Sol Seek Yoga | Services | 25 E De La Guerra St | — |
| Solstice Sunglasses | Retail | 713 Paseo Nuevo | — |
| Soul Care Studio + Sauna | Services | 1101 Anacapa St | — |
| Soul Sucker | Retail | 814 State St | — |
| South Coast Deli | Food | 10 E Carrillo St | Website |
| South Coast Deli - Funk Zone | Food | 205 Santa Barbara St | Website |
| Spa Cia | Services | 1226 1/2 State St | — |
| The Sportsman Lounge | Nightlife | 1226 State St | Website |
| Springtide Nails | Retail | 15 W Anapamu St | — |
| The Standard Men's Shop | Services | 1221 State St | — |
| Starbucks Coffee | Food | 539 State St | Website |
| State & Fig | Food | 1114 State St | Website |
| State Street Axe Club | Retail | 427 State St | — |
| Studio 7 Architecture and Allied Arts | Gallery | 112 E De La Guerra St #4 | — |
| Studio S | Services | 9 W Canon Perdido St | — |
| Studio S Salon | Services | 9 W Canon Perdido St | — |
| Sullivan Goss - An American Gallery | Gallery | 11 E Anapamu St | Website |
| Sunglass Hut | Retail | 801 State St | — |
| Sunkissed Pantry | Retail | 19 E Canon Perdido St | — |
| Supercuts | Services | 726 State St | — |
| SuperMoss | Retail | 922 State St | — |
| Sushi Bar 29 | Food | 1134 Chapala St | Website |
| Sweet Creams | Food | 607 Paseo Nuevo | Website |
| Swell Athletic Clubs | Services | 520 Castillo St | — |
| Tamsen Gallery | Gallery | 1309 State St | Website |
| Tanna Rae Beauty Lounge | Services | 21 W Ortega St | — |
| Taqueria Santa Barbara | Food | 1213 State St | Website |
| Tara Hain | Services | 9 W Canon Perdido St | — |
| Te Amo Estate and Fine Jewelry | Retail | 811 State St | — |
| Terra Gold Wellness | Services | 924 Anacapa St | — |
| Teru | Food | 1305 State St | Website |
| Therapists in Community | Services | 1010 Anacapa St | — |
| Theresa Keldsen | Services | 635 1/2 State St | — |
| Third Window Brewing Santa Barbara | Food | 406 E Haley St Ste 3 | Website |
| Thirteen Twenty Nine Salon & Spa | Services | 1329 State St | — |
| Three Pickles | Food | 126 E Canon Perdido St | Website |
| Tilly's | Retail | 917 State St | — |
| TLC Nail Lounge | Services | 24 E Cota St | — |
| Tokyo Japanese Lifestyle | Retail | 611 Paseo Nuevo | — |
| Topa Topa Brewing Co. | Food | 120 Santa Barbara St | Website |
| Treat | Retail | 1324 State St | — |
| Tri County Office Furniture | Retail | 1013 State St | — |
| Tribal Rugs & Art | Retail | 528 State St | — |
| Tru Beauty | Services | 11 W Figueroa St | — |
| Truong & Co | Retail | 2 E De La Guerra St | — |
| Uncle Rocco's NY Pizza | Food | 437 State St | Website |
| Urban Outfitters West | Retail | 624 State St | — |
| Validation Ale | Food | 102 E Yanonali St | Website |
| Vans | Retail | 623 State St | — |
| Victoria Evans | Services | 9 W Canon Perdido St | — |
| Victoria's Secret | Retail | 651 Paseo Nuevo | — |
| Victorian Salon | Services | 1233 State St | — |
| Villa Wine Bar | Food | 618 Anacapa St | Website |
| The Vintage Fox | Retail | 609 Chapala St | — |
| Viva Oliva | Food | 927 State St | Website |
| Viva Oliva (shop) | Retail | 927 State St | — |
| Vuori | Retail | 733 State St | — |
| Wabi Sabi | Food | 38 W Victoria St | Website |
| Walter Claudio Salon Spa | Services | 11 W Figueroa St | — |
| Waterhouse Gallery | Gallery | 1114 State St (La Arcada) | Website |
| Waterlight Studio | Gallery | 18 W Micheltorena St | — |
| Waxing By Cody Marie | Services | 27 E Victoria St | — |
| Wendy Foster State Street | Retail | 1220 State St | — |
| Wheel Fun Rentals | Retail | 24 E Mason St | — |
| Whiskey Richards | Nightlife | 435 State St | Website |
| Wildcat Lounge | Nightlife | 15 W Ortega St | Website |
| Willie's Barber Shop | Services | 12 W Figueroa St | — |
| The Win-Dow | Food | 701 Chapala St | Website |
| Wine Cask | Food | 813 Anacapa St | Website |
| Wise Guys Barber Shop | Services | 27 E Victoria St | — |
| Xanadu Skate Boutique | Retail | 11 W Canon Perdido St | — |
| The Yes Store | Retail | 1015 State St | — |
| Yoga Soup | Services | 28 Parker Way | — |
| Yogurtland | Food | 621 State St | Website |
| Zoe Bikini | Retail | 429 State St | — |
| Zumiez | Retail | 803 State St | — |